Development
Services:
In addition to the development of Project Feasibility Studies and
Project Business Plans, Amusement Entertainment Management, LLC
offers a full range of consulting services in connection with the
creation and modification of family entertainment centers, children's
edutainment centers, adult complexes and theme parks. The performance
of leisure-based projects is directly tied to effective development
techniques and careful planning, which insure that targeted objectives
are met and repeat business enhanced.
The sections below detail the specific services that AEM has made available to entertainment
center developers throughout the world:
Evaluation
of Proposed Location and Site Plan:
AEM will evaluate potential operating sites for suitability and
revenue generation characteristics. An AEM representative can be
made available to personally visit each site to study immediate
market impacts, competition (if any), and conformance to business
objectives.
Development
of Schematic Drawings, Including Building and Theming Components:
From bubble drawing to final concept, AEM's Design Team will define
and create layouts and theming motifs in full architectural detail.
Such drawings and plans will greatly assist the Client in visualizing
the completed facility and limit the potential for costly project
overruns and/or mismatching design concepts.
Selection
of Key Attractions, Including Ride Systems, Play Structures, Educational
Offerings, and Craft-Based Selections:
AEM will research and select, with the Client's approval, the appropriate
number and type of entertainment and educational offerings for the
proposed Center. Each selected attraction will be evaluated for
size, weight, capacity, reliability, entertainment value, and cost.
Additionally, AEM will insure that such selections compliment the
facility's chosen theme and work in harmony with other entertainment
components housed at the site.
Selection
of Appropriate Mix of Video, Video Simulator, Merchandise Dispensing,
and Novelty Equipment:
Our firm will carefully select a well-balanced assortment of amusement
games that effectively meet the desires of the target market. Such
amusement games will work in concert with each other to maximize
revenue through increased levels of player satisfaction. The correct
selection of equipment will increase the length of time that each
patron remains within the facility, as well as encourage frequent
return visits. AEM's selections will be consistent with the facility's
objectives and budget, as well as the demographic makeup of the
surrounding marketplace. The cost of each game unit will be carefully
compared to the potential revenue streams achievable within this
application in an effort to protect asset values and allow for future
reinvestment.
Selection
of Ancillary Support Equipment:
An effective amusement operation dictates the need for a strong
network of support equipment to adequately monitor performance and
reduce pilferage. Industry-specific equipment such as coin and currency
counters, point-of-sale systems, debit card systems, security systems,
game tracking software, and frequently needed parts/components must
be available and in place at all times. AEM will identify the facility's
specific needs and formulate a cohesive ancillary equipment program
to efficiently handle operations.
Determination
of Equipment Sizing and Space Requirements:
Once an appropriate site has been selected, AEM will determine the
most efficient method of utilizing budgeted equipment within the
confines of the premises or develop a layout plan by which to establish
building size (new construction).
Establishment
of Design Focus and Operating Layout:
The staging and positioning of amusement equipment is critical in
providing the proper flow of patrons and will substantially impact
the performance of the attraction investments. AEM will develop
the most effective layout plan for the site, which shall include
not only the games and attractions, but also the positioning of
administrative areas, control facilities, and food concessions.
Specific emphasis will be placed on appearance and functionality
as well as ease of change in future periods. We shall work alongside
the project's architects and planners to insure that our findings
remain consistent with the facility's physical structure.
Preparation
of Electrical Specifications, Source Requirements, and Expandability
Plan:
Effective design of electrical requirements early in the planning
process may result in substantial reductions in electrical construction
costs, unexpected power and equipment failures, and operational
downtime. AEM will determine the electrical draws and electrical
peaks of each attraction unit selected and develop a source grid
that adequately supports the facility, while accounting for future
equipment rotations in later periods. All measurements will be provided
in country code-specific formats.
Creation
of Development Budget Covering Attraction Costs, Support Equipment,
and Merchandise Allocations:
AEM will establish, with the Client's input, an acceptable budget
that appropriately balances the project investment with the anticipated
annual level of return. This budget will be used as a guide in purchasing
equipment and support components used in the operation and will
be modified from time to time to account for project changes, as
directed by the Client.
Source
and Negotiate Pricing For Selected Attractions:
The Consultant will thoroughly research each selected attraction
offered by various manufacturers within the marketplace and develop
a manufacturing schedule for each unit. By establishing a competitive
bidding arrangement between possible manufacturers of similar equipment
and utilization of our co-op buying network, the Consultant can
effectively reduce the project's attraction and installation costs
by blending pre-owned equipment from the secondary market into the
attraction mix. In later periods, the Consultant can assist in the
rotation of attractions by arranging the sale or trade-in of existing
units.
Review
Facility's Entertainment Capacity, Lines of Site, and Control Systems:
Once the initial layout and attraction selection processes are completed,
AEM will carefully examine the facility's entertainment capacity
during peak periods. Additionally, the Consultant will insure that
lines of sight are not negatively impacted by attraction locations
and that control systems are selected and placed in appropriate
regions.
Review
Operations and Marketing Manuals For Effectiveness:
The success of a project will weigh heavily on its ability to attract
patrons from the target market as well as meet or exceed their expectations
while visiting. AEM will analyze the operational plan to confirm
that a high level of customer service has been integrated into the
daily operating function. Additionally, the marketing plan will
be examined for inclusion of promotional packaging and strong value
content.
Design
and Develop Cohesive Merchandising and Redemption Operations:
Probably the most critical to the facility's success, a well-developed
redemption operation will present strong value to the customer,
which in turn will spur additional revenue through increased and
repeat business. AEM will provide a redemption model showing the
necessary ticket settings for games, size and style of redemption
center, as well as the variety, quantity, and pricing of merchandise
needed for both display and distribution to patrons.
Establish
Training and Protocol Procedures For Attraction and Game Attendants,
Technicians, and Floor Staff:
AEM will develop an effective training program for employees assigned
to the areas of game maintenance, ride maintenance, ride operations,
systems implementation (debit card), and activity usage. These procedures
will be incorporated in the facility's master operating plan.
We shall be pleased to discuss the scope of our services at any
time, and stand ready to assist you and your development team in
the creation of a truly impressive facility. |